China Market Entry Advisory
China market entry: is it right, and what model fits
You're deciding whether and how to enter China. I give you a defensible entry decision — not a generic deck.
Who it's for
International companies evaluating or planning China entry and expansion.
What I do
Market attractiveness, realistic opportunity, competitor set, required operating model, and channel and localization approach.
Typical engagement
Market assessment plus entry recommendation, or a fixed-scope entry plan.
What you receive
A clear entry decision and operating model — built around how China actually works.
Why this expertise matters
Entry decisions fail on operating model, not strategy
Most failed entries are operating-model failures, not strategy failures. I focus on the model — localization, channels, and what it takes to run — because that is where the decision is won or lost. I've carried the operating responsibility in China, not just advised on it.
Credibility
Operated in China
20+ years operating in China across industrial, appliances, e-commerce, technology and startups. I've built and run what I assess — from control systems at Carrier to 25+ products with my own team.